For anyone looking for expert advice, a proper shoe fitting (elite or recreational runners, walkers or general fitness people) and a great selection of merchandise, this is the place to go. I was impressed with friendly and knowledgeable staff and the range of shoes – lots brands and styles, including spikes (track and field as well as cross country), light weight shoes and racing flats. They also have a decent selection of compression clothing as well as lots of run and fitness clothing, water bottles and belts, gels, electrolyte replacement drink powders, etc. and a good selection of sport bras. Training clinics for experienced and beginner runners are also offered. The store is tucked away in an office building at 180 Bloor St. West (right across from the ROM), so is not visible from the street but is definitely worth checking out.